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Tourism & Transport

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Additional Info

  • Type of Module/Course: Elective Module
  • Level of Module / Course: Postgraduate Course
  • Year of Study: 1st
  • Semester: Winter Semester
  • Number of credits allocated: 3 ECTS
  • Number of teaching units: 3
  • Name of lecturer / lecturers: Dr Andreas Papatheodorou
  • Content outline:

    The course Tourism and Transport examines the prevailing business environment and trends in transport for tourism. If focuses on air transport and the cruise sector. The module aims at transferring theoretical and empirical knowledge that highlights the implications of transport for tourism development and regional growth. Moreover, the module discusses issues related to market structure, conduct and performance in the transport for tourism sector under different regimes (regulation and deregulation). It presents alternative corporate strategies in the area of transport for tourism and analyses issues of vertical integration. Finally, the module suggests suitable policies to alleviate the emerging problems at both micro and macro levels.

  • Learning outcomes:

    Upon successful completion of the course, students should have acquired both theoretical and applied knowledge in relation to the transport sector and its role within the tourism economy and regional development. The course encourages the development of critical, synthetic and creative rationale in the scientific field of tourism-related transport management. In terms of acquired competences students, in the framework of lecture discussion, develop autonomous thinking and the ability to apply theoretical concepts of tourism transport in practice. In this way, and in a pragmatic economic environment, students may increase their accountability and potential for professional or personal development.

  • Prerequisites:

    No prerequisite courses are necessary.

  • Module Contents (Syllabus):

    Key Points:

    • Introduction to Transport for Tourism
    • Supply and Demand in Air Transport
    • Supply and Demand in Cruising and in other Transport for Tourism Modes
    • Ports, Airports and other Transport for Tourism Infrastructure
    • Information Technology in Transport for Tourism
    • Management, Marketing and Advertising in Transport for Tourism
    • Regulation, Deregulation and Corporate Rivalry in Transport for Tourism
    • Transport for Tourism and Regional Economic Development
  • Recommended Reading:
    Α) Principal Reference:
    • Graham, A., Papatheodorou, A. and Forsyth, P. (eds) (2008) Aviation and Tourism: Implications for Leisure Travel.  Aldershot: Ashgate.
    • Page, S. (1999) Transport and Tourism: Global Perspectives. (third edition) Harlow: Prentice Hall.
    Β) Additional References:
    • Cartwright R and Baird C (1999) The Development and Growth of the Cruise Industry, Oxford: Butterworth - Heinemann
    • Doganis, R. (2005) The Airline Business (second edition).  London: Routledge.
    • Doganis, R. (2010) Flying off Course: Airline Economics and Marketing (fourth edition).  London: Routledge.
    • Dowling, R. (ed.) (2006) Cruise Ship Tourism.  Wallingford: CABI Publishing.
    • Graham A. (2008) Managing Airports (third edition). Oxford: Butterworth – Heinemann.
    • Hanlon, P. (2006) Global Airlines: Competition in a Transnational Industry (third edition).  Oxford: Butterworth – Heinemann.
    • Papatheodorou, A. (ed.) (2006) Corporate Rivalry and Market Power: Competition Issues in the Tourism Industry, London: IB Tauris.
  • Learning activities and Teaching Methods:

    On-site University lectures.

  • Assessment/Grading Methods:

    Assessment methods comprise a written group coursework (which is also orally presented and accounts for 40% of the total mark) and a final open-book written examination (which accounts for 60% of the total mark).

  • Language of Instruction: Greek
  • Mode of delivery: Face to face
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