Saturday, 07 December 2013 19:55

Strategic management of hotels

Written by 
Rate this item
(0 votes)

Additional Info

  • Type of Module/Course: Elective Stream Module
  • Level of Module / Course: Undergratuate Course
  • Year of Study: 1st
  • Semester: Spring semester
  • Number of credits allocated: 3
  • Number of teaching units: 3
  • Name of lecturer / lecturers: Dr. Theodoros Stavrinoudis
  • Content outline:

    The aim of the module is to help familiarize students with the basic concepts of strategic management and mainly to explain the implementation of strategic management in the hospitality industry.

  • Learning outcomes:
    • Understand the importance of strategic management in hotels
    • Understand the various internal and external parameters influencing strategy formulation
    • Understand the importance of adapting and implementing competitive strategies.
  • Prerequisites:

    Basic knowledge of Tourism Management.

  • Module Contents (Syllabus):
    • The concept of  strategy – strategic management
    • The managerial process in the hospitality industry
    • The hotel’s external environment
    • The hotel’s internal environment
    • The main competitive strategies
  • Recommended Reading:
    Α) Principal Reference:
    • Stavrinoudis, Th., Tsartas, P. and Papatheodorou, A. (2011). Business Environment and Accommodation Policies in Europe. In C. Costa, D. Buhalis, and E. Panyik (Eds.) European Tourism Planning and Organisation Systems, Vol. I.
    • Tavitiyaman, P., Qu, H. & Zhang, H. (2012). The effect of competitive strategies and organizational structure on hotel performance. International Journal of Contemporary Hospitality Management, 24(1): 140 – 159.
    • Tavitiyaman, P., Qu, H. & Zhang, H. (2011). The impact of industry force factors on source competitive strategies and hotel performance. International Journal of Hospitality Management, 30(3): 648 – 657.
    • Thomson, L. J. (2001). Strategic Management. Gray Publishing, Tunbridge Wells.
    • Wright, P., Pringle, Ch. and Kroll, M. (1992). Strategic Management, Text and Cases, Allyn and Bacon.
    Β) Additional References:
  • Learning activities and Teaching Methods:

    Case studies

  • Assessment/Grading Methods:

    Written examinations (50%),br /> Assignment (50%).

  • Language of Instruction: Greek
  • Mode of delivery: Face to face
Read 100951 times